Transforming Healthcare Communication: The Weave Journey to Enhanced Patient Engagement
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to improve patient engagement and streamline operations in small to medium-sized healthcare practices. They recognized that many healthcare providers struggled with administrative tasks that detracted from patient care, prompting them to create a solution that integrates communication and operational tools.Problem that their product solves
Weave solves the problem of inefficient patient communication and administrative burdens faced by small and medium-sized healthcare providers. The end users are healthcare practices that need to enhance patient engagement, reduce no-shows, and optimize their operations. Solving this problem is crucial for these practices to improve patient satisfaction and maintain financial viability.Their unfair advantage
Weave's unfair advantage lies in its comprehensive integration of various communication tools tailored specifically for the healthcare industry, allowing practices to manage patient interactions seamlessly and efficiently.Strategies
Idea Validation Stage
Door-to-Door Sales
Brandon and Jared Rodman, during their childhood, engaged in door-to-door sales by shooting mistletoe from trees with rifles. They bundled the mistletoe and sold it to neighbors to earn money for Christmas. This early entrepreneurial experience not only taught them the basics of sales but also highlighted the importance of creativity and resourcefulness in generating income.
Pre-Launch (Product Development & MVP)
Building a Non-Profit
Jared Rodman started a non-profit organization called Nets for Africa, aimed at raising funds to purchase mosquito nets for children in Africa to combat malaria. Although the venture ultimately faced financial challenges, it provided valuable lessons in fundraising and operational management, which later informed their approach to building their startup.
Launch Stage
AI-Powered Patient Engagement
Weave implemented an AI-powered platform that enhances patient engagement for small and midsized medical practices. This platform allows practices to communicate with patients via text, enabling them to schedule appointments, make payments, and receive reminders without needing to call the office. For instance, a patient can text to reschedule an appointment and receive immediate options for new times, streamlining the process and improving patient satisfaction. This strategy was crucial during the launch stage as it addressed the need for modern communication methods in healthcare.
Cold Calling for Lead Generation
In the early stages of their company, Brandon and Jared utilized cold calling as a primary method for generating leads. They employed a software tool that allowed them to dial through lists of potential clients efficiently. This hands-on approach not only helped them secure their first customers but also provided insights into customer needs and preferences.
AI-Powered Innovations
In October 2024, Weave launched Call Intelligence, a feature that utilizes generative AI to provide healthcare providers with actionable insights from their call data. This innovation addresses the challenges of limited call insights and time-consuming manual data analysis, allowing providers to quickly identify reasons for call drop-offs without detracting from patient care. This strategic move not only enhances the product offering but also positions Weave as a leader in leveraging AI for operational efficiency.
Learn more about Weave
Interview with Weave CEO Brett White
Brandon & Jared Rodman (Weave) at Startup Grind Utah
