Transforming Data Collection: The Typeform Journey with Founders
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to improve user engagement in data collection processes. They recognized that traditional forms were often dull and uninviting, which led to low completion rates. This insight sparked the idea to create a more interactive and visually appealing solution that would make data collection feel more human and enjoyable.Problem that their product solves
Typeform solves the problem of user engagement in data collection by providing a platform for creating visually appealing and user-friendly forms. The end users are businesses and organizations that need to gather information from their customers or audience. Solving this problem is important as it helps businesses improve their decision-making processes and gather insights more effectively.Their unfair advantage
Typeform's unfair advantage lies in its unique design and functionality that allows for a more engaging and interactive user experience compared to traditional forms. This focus on user experience has made it a preferred choice for businesses looking to enhance their data collection efforts.Strategies
Pre-Launch (Product Development & MVP)
Conversational Form Design
David and his co-founder Robert were tasked with creating a lead generation form for a client, Roca, which would be placed in their flagship showroom. Instead of designing a standard form, they aimed to create a more engaging experience by making the form conversational, asking one question at a time. This approach was inspired by a scene from the film 'War Games', where a character interacts with a computer in a conversational manner. They built a rudimentary version of this concept, which led to the realization that there was a broader market for such interactive forms, ultimately leading to the creation of Typeform.
Beta Testing for Product Validation
Before officially launching Video Ask, David and his team ran a beta program for about eight months. This allowed them to gather initial feedback and refine the product based on real user interactions. The beta phase was crucial in shaping the final product, ensuring it met user needs and expectations before the official launch.
Beta Testing with Early Users
Typeform's founders, David Okuniev and his co-founder, created a beta version of their product and launched it on BetaList. They produced a simple video showcasing the product, which attracted 7,000 users to fill out the beta form. This early traction was crucial for gathering feedback and refining the product before the official launch.
Landing Page Promotion
Before launching the beta version of Typeform, David Okuniev and his co-founder Robert created a landing page to promote their product. They used Betalist to share this landing page, which allowed them to collect around 5000 email addresses from interested users. This strategy helped them build an initial audience that was eager to try the product as soon as it was launched.
Launch Stage
Iterative Product Development
After the initial concept for Typeform was developed, David and Robert spent about a year and a half iterating on the product. They focused on perfecting the mechanics of how the forms would work, obsessively polishing the details without conducting extensive user research initially. This fast-paced iteration allowed them to create a unique product that stood out in the market, leading to a viral loop as users began to share their Typeforms with others.
Learn more about Typeform
Typeform Founder on the Story Behind the Brand: Productivity Mastery #105
Typeform CEO David Okuniev: Breaks $48m revenue, 40% yoy growth, $800m valuation next?
Navigating the Challenges of Scaling Up | Joaquim Lecha. CEO, Typeform
The story of how Typeform was built
