Transforming Onboarding: How Trainual's Founders Revolutionized Business Training for Growth and Efficiency
Company profile
Company business details
Motivation to build the product
The founders were motivated by the challenges they faced in training and onboarding new employees in their own businesses. They recognized the inefficiencies of traditional training methods and sought to create a solution that would simplify and improve the process for other companies.Problem that their product solves
Trainual solves the problem of inefficient onboarding and training processes that many businesses face. The end users are small to medium-sized businesses that need a structured way to document and share their processes and policies. Solving this problem is important for these businesses as it helps them save time, improve efficiency, and ensure that new hires are well-prepared for their roles.Their unfair advantage
Trainual's unfair advantage lies in its user-friendly interface and the ability to create a comprehensive business playbook that is easily accessible and customizable for each organization, setting it apart from traditional training methods and other software solutions.Strategies
Pre-Launch (Product Development & MVP)
Email List Building
Before launching Trainual, Chris and Jonathan turned off their initial website and transformed it into a 'coming soon' page with a signup list. They ran inexpensive AdWords campaigns to direct traffic to this page, aiming to build an email list of potential customers who would be notified upon the official launch. This strategy allowed them to gauge interest and create a base of early adopters who were eager to try the product once it was available.
Customer Feedback Loop
Before launching Trainual, Chris established a system for gathering customer feedback through interviews and surveys. This allowed him to understand the pain points of small business owners and tailor the product to meet their needs. By continuously incorporating customer suggestions into the development process, he ensured that Trainual would address real-world challenges faced by users, making it a more attractive solution upon launch.
Beta Testing with Existing Clients
Before officially launching Trainual, Chris Ronzio utilized a beta version of the software with his consulting clients from his previous company, Organized Chaos. This allowed them to gather valuable feedback and make necessary adjustments to the product based on real user experiences. The positive reception from these early users provided a solid foundation for the product's launch, as they were able to refine the software to better meet the needs of their target market.
Launch Stage
Visual Storytelling through Photography
To effectively communicate their brand narrative, Chris and Jonathan hired a photographer to conduct weekly photo sessions. This initiative aimed to capture the essence of their startup journey, allowing them to share authentic visuals on social media. By showcasing their story visually, they engaged their audience and built a relatable brand image that resonated with potential customers.
Leveraging Existing Networks
During the launch phase, Chris utilized his extensive entrepreneurial network in Arizona, which he had built through years of consulting. He gathered business owners who had previously worked with him to create buzz around Trainual's launch. This included organizing a launch party that brought together influential figures in the local business community, effectively generating word-of-mouth marketing and initial traction for the product.
Learn more about Trainual
The Story of Trainual: Chris & Jonathan Ronzio
THINK Business w/Chris Ronzio - Founder/CEO of Trainual
