Tactiq: Revolutionizing Remote Meetings with Real-Time Transcription and Insights
Company profile
Company business details
Motivation to build the product
The founders were motivated by the challenge of managing unpredictable growth and user needs in the context of remote meetings. They recognized the common issue of lost information during discussions and sought to create a solution that would enhance productivity and meeting effectiveness.Problem that their product solves
Tactiq solves the problem of capturing important discussions and insights during remote meetings, which is crucial for productivity. The end users are professionals who attend online meetings, and solving this problem is important for them as it allows them to focus on the conversation without worrying about taking notes.Their unfair advantage
Tactiq's unfair advantage lies in its ability to provide real-time transcription and actionable insights, which enhances meeting effectiveness and user satisfaction. Additionally, leveraging TikTok influencers for marketing has significantly scaled its user base.Strategies
Pre-Launch (Product Development & MVP)
Lean Startup Method
Nick and his co-founder Ksenia applied the lean startup method to validate their idea for Tactiq. They built a Minimum Viable Product (MVP) themselves, with Ksenia coding it without any external resources. After launching it on the Google Chrome store, they soft promoted it through free digital channels like Twitter, Reddit, and Quora. This approach allowed them to gather feedback and validate their product concept, leading to 10,000 users within a few months.
Risk-Checking Process
Before launching new features or marketing strategies, Tactiq established a risk-checking process during planning meetings. The team would assess potential risks and unknowns associated with each decision, asking questions like 'What are the risks? What are the unknowns here?' This practice ensured that every action was evaluated for possible unforeseen consequences, allowing the team to crowdsource insights on the decision's complexity. By agreeing on a tolerable level of risk, they could proceed with confidence, knowing they had considered potential pitfalls.
Launch Stage
Manual Engagement on Social Platforms
In the initial months after launching Tactiq, Nick and Ksenia focused on manual engagement to grow their user base. They spent hours responding to relevant threads and discussions on platforms like Quora, Twitter, Reddit, and YouTube. By answering questions related to transcription needs and remote meeting productivity, they effectively attracted their first 10,000 users without spending any money on marketing.
Iterative Testing for Feature Rollouts
During the launch stage, Tactiq adopted an iterative testing approach for feature rollouts. They would beta-test new features with small groups of users, typically between 10 to 50, before a full-scale launch. This allowed them to gather feedback and identify any issues early on. For example, they would test three iterations of an email notification update with lists of 100 users, ensuring that any negative reactions were addressed before a wider release. This strategy helped them maintain a steady growth trajectory while minimizing user frustration.
TikTok Influencer Marketing
Tactiq, a Chrome extension that transcribes Google Meets, leveraged TikTok influencers to acquire over 150,000 users by spending only $1820. They reached out to 320 creators via Instagram and email, resulting in 16 collaborations that produced 22 TikTok videos. These videos garnered over 7 million impressions and 920,426 likes, showcasing the effectiveness of influencer marketing on TikTok. The strategy focused on persona-centric content, which resonated with specific audiences, leading to significant user acquisition.
Learn more about Tactiq
Growing a B2B Productivity Chrome Extension 20x Year-on-Year
Scaling Past Complexities (and 180K users) with Safe-Fail Probes: An Exchange on Startup Sense-Making with Tactiq’s Ksenia Svechnikova