Empowering Non-Technical Users: The Story of Stackby and Its Founders' Vision
Company profile
Company business details
Motivation to build the product
The founders were motivated by the challenges faced by non-technical users who struggled with traditional database management. They recognized that many individuals relied on spreadsheets as makeshift databases and sought to create a solution that would empower these users to manage their data more effectively without needing coding skills.Problem that their product solves
Stackby solves the problem of inefficient data management for non-technical users who often resort to using spreadsheets as databases. The end users include businesses and teams looking to automate repetitive tasks and manage workflows efficiently. Solving this problem is important as it allows users to streamline their operations and collaborate more effectively, ultimately enhancing productivity.Their unfair advantage
Stackby's unfair advantage lies in its combination of spreadsheet functionalities, database capabilities, and automation tools, all within a user-friendly no-code platform that integrates seamlessly with various APIs.Strategies
Pre-Launch (Product Development & MVP)
Customer-Centric Product Development
Rajid Coutur, the CEO and founder of Stakby, focused on building a product that directly addressed the needs of non-technical spreadsheet users. Initially, the platform was designed as a deal management tool for investment professionals, but through conversations with potential customers, Rajid discovered that many users were utilizing spreadsheets as makeshift databases. This insight led to the pivot towards creating a no-code platform that allowed users to automate data collection from various APIs, thus evolving the product to better serve a broader audience. This customer-centric approach ensured that the product was built around real user needs, which ultimately contributed to its success.
Launch Stage
Bootstrapping and Organic Growth
During the launch phase in 2020, Stakby operated as a bootstrapped company, relying on its own resources rather than external funding. Rajid made a strategic decision to focus on building a strong customer base and achieving product-market fit before seeking investment. This approach allowed the company to grow organically, with a focus on customer feedback to guide product development. As a result, Stakby experienced significant growth, with a reported increase of 10-15% in customer acquisition month over month, demonstrating the effectiveness of their bootstrapped strategy.
Community Engagement and Feedback Loop
Ret Kor, the founder of Stack By, actively engaged with early users by attending conferences like The Rise in Hong Kong, where he showcased a prototype of his product. This direct interaction allowed him to gather valuable feedback from potential customers, which he used to refine the product before its official launch. He also created a self-hosted community and a Facebook group to foster ongoing discussions and gather insights from users, ensuring that the product evolved based on real user needs.
Customer-Centric Product Development
Stackby focused on understanding customer needs by engaging with early adopters and gathering feedback during the product development phase. The founder, Rachit Khator, spoke to over a hundred potential users to identify their struggles with existing spreadsheet solutions. This direct engagement allowed Stackby to tailor its features to meet real user demands, ensuring that the product was not only innovative but also practical and user-friendly. This strategy was crucial in refining the product before its official launch.
Global Launches for Brand Advocacy
Stackby executed several global launches to introduce the product to diverse markets. These launches not only helped in acquiring customers from various industries but also turned early adopters into vocal brand advocates. By leveraging the feedback and testimonials from these advocates, Stackby was able to enhance its credibility and attract more users through word-of-mouth marketing.
Learn more about Stackby
Rachit Khator Interview: Stackby CEO on building the OG Airtable Alternative | Sonorus Consulting
No-Code SaaS Platform Bootstrapped to 75,000 Customers
