Scribe: Revolutionizing Documentation with Automatic Workflow Capture
Company profile
Company business details
Motivation to build the product
The founders were motivated by the challenge of knowledge capture within organizations, recognizing that valuable insights and processes often get lost when employees leave or change roles. They aimed to create a solution that would allow employees to document their workflows effortlessly as a by-product of their normal work.Problem that their product solves
Scribe solves the problem of knowledge capture within organizations, allowing employees to document their workflows effortlessly. The end users are organizations and their employees, and solving this problem is important for maintaining efficiency and continuity, ensuring that valuable insights and processes are not lost.Their unfair advantage
Scribe's unfair advantage lies in its ability to automatically generate step-by-step guides from user activities, making the documentation process seamless and ensuring that knowledge is always up-to-date and accessible.Strategies
Idea Validation Stage
Customer Interviews for Problem Identification
Jennifer Smith, the CEO and co-founder of Scribe, conducted over 1200 interviews with CIOs and CTOs to understand their pain points. She asked them what problems were keeping them up at night and what they wished VCs would invest in. This extensive research revealed a common theme: many leaders felt they had no insight into what their employees were doing during work hours, leading to a loss of institutional knowledge. This insight became the foundation for Scribe's mission to automate documentation and improve workplace efficiency.
Pre-Launch (Product Development & MVP)
Early Customer Engagement and Feedback Loop
Before launching Scribe, Jennifer and her team built a very early version of the product and released it on Product Hunt. They aimed to gather feedback quickly, even though the product was clunky and not fully functional. They received extensive feedback from users, including detailed suggestions for improvements. This feedback loop was crucial in shaping the product's direction, as they realized that users valued the documentation aspect more than the automation features they initially planned.
Adoption of the Kano Model
Scribe's co-founder, Jennifer Smith, decided to adopt the Kano model for product prioritization after realizing that the RICE framework was not resonating with their user-centric approach. The team shifted their focus from quantitative metrics to a more humanistic view, asking themselves what would 'surprise and delight' their customers. They began by categorizing features into 'must haves,' 'little more, little better,' and 'surprise and delight' based on user feedback gathered through interviews about their 'aha' moments with Scribe. This approach allowed them to prioritize features that would create emotional responses and enhance user experience, leading to more meaningful product development.
MVP Release Strategy
Jennifer Smith and her team at Scribe focused on building a minimal viable product (MVP) that allowed users to automatically capture their work processes. They released a basic version of Scribe for free, enabling users to test and provide feedback. This approach was aimed at learning from user interactions and iterating the product based on real-world usage. The goal was to create a product that users would want to use voluntarily, rather than being mandated by their employers.
Launch Stage
Free Product Launch to Gain Traction
Scribe was launched as a free product to attract users and gain traction. The team wanted to see if there was genuine interest in their solution. They observed a significant number of downloads and received feedback from users, which helped them understand the market demand. This strategy allowed them to validate their product concept without the pressure of immediate monetization, focusing instead on user engagement and product improvement.
Learn more about Scribe
Scribe CEO Jennifer Smith on documenting workflows
Choosing the Kano Model over the RICE Framework and Other Discoveries in “Building for User Love” with Scribe’s Co-Founder, Jennifer Smith
