Transforming Agency Operations: How Queue Empowers Creatives to Thrive
Company profile
Company business details
Problem that their product solves
Queue solves the problem of transparency in pricing and service delivery in the agency sector. The end users are agencies and creative professionals who need a streamlined way to manage client interactions and project workflows. Solving this problem is important for them as it enhances efficiency, improves client satisfaction, and allows them to focus on their core creative work.Their unfair advantage
Queue's unfair advantage lies in its all-in-one integration capabilities that simplify the management of multiple aspects of agency operations, reducing the need for various software tools and enhancing user experience.Strategies
Pre-Launch (Product Development & MVP)
Building in Public
Masud Hossain recognized the importance of transparency and community engagement early on. He began sharing his journey and product development updates on social media, particularly Twitter. This approach not only built anticipation for Queue but also attracted potential users and investors. For instance, his public discussions led to a pre-seed investment from Lucy Guo at Scale.com, who discovered him through his tweets. By building in public, Masud was able to create a narrative around his product that resonated with his audience.
Launch Stage
Discord Community Engagement
Masud Hossain leveraged niche-specific Discord servers to promote Queue during its launch. He actively participated in discussions, answering questions related to video editing and project management, and subtly plugged Queue as a superior solution. This strategy allowed him to connect directly with his target audience, leading to early traction and customer acquisition.
Cold Outreach with Loom Videos
To enhance cold outreach efforts, Masud utilized Loom videos to personalize his communication with potential customers. By sending personalized video messages, he was able to demonstrate the value of Queue effectively, which resulted in a remarkable 300% increase in conversion rates. This approach helped him stand out in a crowded market and build trust with prospects.
Community Engagement via Discord
Queue's initial user acquisition strategy heavily relied on engaging with communities on Discord. Masud and his team actively participated in relevant Discord servers, answering questions and providing value without overtly promoting their product. They would respond to inquiries related to their service, subtly introducing Queue as a solution. This strategy not only helped them gain visibility but also fostered trust within the community, leading to their first 1,000 users. They ensured to include their website link in their profiles, making it easy for interested users to find them.
Growth Stage
Product Hunt Launch
Queue was launched on Product Hunt, which provided a significant boost in visibility and user acquisition. Masud emphasized the importance of outreach to ensure they ranked in the top 5 on the platform, which helped attract a decent number of paid accounts. This strategic move contributed to the overall growth of the business.
Learn more about Queue
How Masud Hossain Grew Queue to $1 Million+ Revenue
