How Perdoo Revolutionized Goal Management: A Journey of Strategy Execution and Team Engagement
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to improve strategy execution and employee engagement within organizations. They recognized that many companies struggled with aligning individual performance with broader organizational goals, which sparked the idea for a solution that could bridge this gap.Problem that their product solves
Perdoo solves the problem of poor strategy execution and employee disengagement by providing a structured framework for goal management. The end users are organizations and their teams, who benefit from a clearer understanding of their objectives and how their contributions impact overall success. Solving this problem is important as it enhances productivity and accountability within teams.Their unfair advantage
Perdoo's unfair advantage lies in its focus on the OKR framework, which is widely recognized for its effectiveness in aligning goals and enhancing transparency within organizations. This specialized approach differentiates it from other goal management tools that may not offer the same level of structure and clarity.Strategies
Pre-Launch (Product Development & MVP)
Landing Page Validation
Henri and Jonathan created a simple landing page to announce their upcoming software that would help businesses track their OKRs. They linked this landing page in the comments section of a popular Google Ventures video about OKRs, which had garnered significant views. This strategy led to 1500 signups in the first month, validating their idea before fully developing the product.
Landing Page for Early Signups
In late 2014, Perdoo's founders launched a simple landing page announcing their plans to build an OKR tool. This initial step was crucial as it generated 50 signups within just one month without any marketing efforts. The landing page served as a way to gauge interest and validate their idea before fully committing to product development.
Hosting Meetups
To further engage with potential users and gather feedback, Perdoo's founders began hosting meetups in Berlin, London, and Amsterdam. These events allowed them to connect with early adopters, understand their needs, and refine their product concept based on real user input. The meetups also helped build a community around the OKR framework, fostering interest in their upcoming tool.
SlideShare Presentation
Henrik-Jan van der Pol created a SlideShare presentation on the OKR framework, which became a significant marketing asset for Perdoo. The presentation garnered over 350,000 views, leading to a substantial increase in signups. This strategy effectively positioned Perdoo as a thought leader in the goal management space and attracted a wider audience interested in implementing OKRs.
Launch Stage
Content Marketing and Organic Traffic
From the outset, Purdue focused on generating organic traffic through content marketing. They created ebooks, blog posts, and videos that educated potential customers about OKRs and strategy execution. This approach allowed them to bootstrap their business without spending on paid ads, resulting in a steady influx of leads and customers.
Learn more about Perdoo
Sustainable scaling of a niche SaaS product with Henrik-Jan van der Pol @Perdoo
