Overtime: Revolutionizing Sports Media for the Next Generation with Founders' Vision
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to engage younger audiences who are increasingly disconnected from traditional sports media. They recognized a gap in how sports were being presented to youth and sought to create a platform that resonates with their interests and culture.Problem that their product solves
Overtime addresses the problem of declining youth engagement with traditional sports broadcasts. The end users are young athletes and sports fans, particularly Gen Z and millennials, who find traditional sports media less relatable. Solving this problem is important as it helps to foster a new generation of sports fans and supports young athletes in their journey to professional sports.Their unfair advantage
Overtime's unfair advantage lies in its ability to leverage social media and technology to create engaging content that resonates with younger audiences, as well as its innovative approach to sports leagues like Overtime Elite.Strategies
Pre-Launch (Product Development & MVP)
Building a Unique Technology Platform
Overtime developed a proprietary highlight camera capture technology that integrates with iPhones, allowing users to film and share basketball highlights easily. This technology was designed to empower young athletes by giving them the tools to showcase their skills and gain visibility. Overtime trained over 7,000 individuals worldwide to use this technology, creating a network of content creators who could capture and share live sports moments quickly. This innovation set Overtime apart from traditional sports media outlets.
Creating a Community for Young Athletes
Before launching Overtime Elite, Dan Porter focused on building a community around young athletes by creating engaging content that highlighted their stories and achievements. This involved using platforms like Instagram and TikTok to share clips and narratives that resonated with the youth. By doing so, Overtime was able to cultivate a loyal following and generate excitement for the upcoming league, ensuring that when it launched, there was already a built-in audience eager to support the players and the league.
User-Generated Content (UGC) Strategy
In the early stages, Overtime developed a camera app that allowed fans to capture and share highlights from basketball games. This app was designed to enable users to record plays and instantly upload them, creating a stream of user-generated content that could be shared on Overtime's platforms. The strategy not only engaged fans but also provided Overtime with a wealth of content that showcased emerging talent, thus building a library of highlights that would attract viewers and followers.
Content Creation through User-Generated Input
Overtime developed a system where they utilize 2,000 stringers, primarily young individuals with smartphones, to capture and upload sports highlights in real-time. This approach allows Overtime to gather a vast amount of content quickly and at a low cost. The stringers are instructed to focus on dynamic young athletes, and the content is tagged and organized using proprietary software. This strategy not only provides a steady stream of engaging content but also empowers young people to participate in the creation of sports media.
Launch Stage
Content Creation and Distribution
Pro Skills Basketball (PSB) launched a comprehensive content strategy that included creating engaging videos, podcasts, and blog posts to connect with their audience. They produced a podcast called 'Youth Hoops Pod' featuring interviews with influential figures in the basketball community, such as Dan Porter, CEO of Overtime. This strategy not only provided valuable insights to their audience but also positioned PSB as a thought leader in youth basketball. The content was shared across various platforms, including their website and social media channels, to maximize reach and engagement.
Learn more about Overtime
Dan Porter Interview, CEO of Overtime
@Overtime CEO/Founder DAN PORTER | "Why I Started Overtime" | Funky Friday w/ Cam Newton
How Overtime Grew to 85 Million Fans with Dan Porter (Co-founder and CEO, Overtime)