Outcome Media: From Struggle to Success: Their Journey in Email Marketing.
Company profile
Company business details
Motivation to build the product
The founders, driven by a desire to revolutionize email marketing, were motivated to create accessible tools that improve open rates and engagement. They realized that many marketers focused on email content rather than the subject lines, leading to missed opportunities in reaching audiences effectively.Problem that their product solves
Outcome Media addresses the challenge of low email open rates and ineffective marketing strategies. Their end users are marketers and businesses looking to improve their email performance to connect meaningfully with their audience, which is crucial for increasing sales and improving customer relationships.Their unfair advantage
Outcome Media has unique access to vast amounts of real-time email marketing data, allowing them to create a powerful tool that provides insights based on actual engagement metrics.Strategies
Idea Validation Stage
Engaging with Current Events for Content
Jay emphasizes the importance of tying marketing content to current events and pop culture to maintain relevance and engage more effectively with audiences. For example, he often draws inspiration from trending shows, such as the Wednesday series, to create relatable content that resonates with his audience’s interests. This approach demonstrates his ability to adapt marketing messaging based on cultural conversations, making the content both timely and engaging.
Pre-Launch (Product Development & MVP)
Podcasting for Education
Amy Porterfield launched the 'Online Marketing Made Easy' podcast to provide simple, actionable strategies aimed at helping entrepreneurs grow their businesses. This podcast focuses on sharing step-by-step guides for marketing tactics, establishing herself as a trustworthy source in the space, and thus, building an audience that is engaged and eager to learn from her experiences. Each episode invites experts to discuss vital online marketing topics, targeting entrepreneurs looking to make an impact.
Knak Integration for Email Design
During the pre-launch phase, Jay utilized Knak’s platform to streamline the email design process for his campaigns. He emphasized how the no-code platform significantly improved his team's creative workflow, allowing for faster and more efficient campaign production. This partnership not only enhanced their email aesthetics but also showcased Knak’s capabilities as a leading solution in the email marketing space.
Launch Stage
Guru Conference
Jay Schwedelson launched the Guru Conference with the goal of providing accessible marketing education to a broad audience. He was frustrated by the high costs associated with traditional marketing events and aimed to create a free, high-quality virtual conference that was both educational and entertaining. The first event attracted over 13,000 marketers and featured over 30 speakers. Jay's unique approach included fun elements like 80s music, which energized the event, and a selfie competition that encouraged attendees to share their experiences on social media, significantly boosting visibility without additional marketing costs.
Growth Stage
Invite Industry Experts to Share Knowledge
In her podcast, Amy Porterfield featured Jay Schwedelson, an email marketing expert, to discuss effective email strategies. This collaboration provided listeners with straightforward, practical advice for increasing email open rates without additional costs. By leveraging Jay's expertise, she not only enriched her audience's knowledge but also built credibility within her podcast, creating a community focused on learning and growth. The episode shared actionable insights such as the importance of subject lines, how emojis can improve open rates, and the significance of testing various strategies.
