Transforming Finance: How Mosaic Tech is Revolutionizing Financial Processes for Businesses of All Sizes
Company profile
Company business details
Problem that their product solves
Mosaic Tech solves the problem of outdated financial processes that are inefficient and heavily reliant on spreadsheets. The end users are finance teams within organizations who need to access real-time financial insights to make informed decisions. Solving this problem is important as it enhances the efficiency and effectiveness of financial operations, ultimately driving better business outcomes.Their unfair advantage
Mosaic Tech's unfair advantage lies in its ability to integrate various data sources and automate manual processes, providing real-time insights that traditional methods cannot offer.Strategies
Pre-Launch (Product Development & MVP)
Networking for Initial Backers
The founder leveraged their extensive network from their time at Palantir and connections made as VPs and CFOs to reach out to potential customers. They actively engaged with individuals within the Village Global portfolio, who were initial backers, to create opportunities for collaboration. This networking was crucial in establishing relationships that would lead to the first few customers.
Learning from Rejection
Bijan Moallemi and his team faced rejection from an investor while they were still in the early stages of their startup. Instead of viewing this rejection as a failure, they used it as motivation to improve their product and business strategy. This mindset shift allowed them to learn from their mistakes and ultimately led to the same investor returning later to express interest in participating in their Series A funding round. This experience highlighted the importance of resilience and learning in the startup journey.
Launch Stage
Offering Free Services to Attract Customers
In the early stages, the founder adopted a scrappy approach by offering their services for free to potential customers. They approached businesses directly, asking them to work with them without any cost, emphasizing their commitment to solving significant pain points. This strategy proved effective as the first couple of customers appreciated the value provided, leading them to eventually offer payment for the services rendered.
Sponsorship and Event Participation
Mosaic participated as a platinum sponsor at the SAS Metrics Palooza event in October 2022, where they ran a session on financial storytelling and presenting SAS metrics for strategic decision-making. This involvement not only showcased their expertise in finance but also positioned them as thought leaders in the industry. The session featured their CEO, Bajan Burlimi, discussing the importance of financial storytelling over traditional reporting, emphasizing how finance can act as a growth catalyst for businesses. This strategy helped Mosaic to build brand awareness and connect with potential clients in the SaaS space.
Building a Strong Brand Identity
During the early days of Mosaic, Bijan and his co-founders spent significant time selecting the company name. They bought a dictionary and dedicated hours to finding a name that resonated with their vision. They chose 'Mosaic' to symbolize the integration of various data sources into a cohesive financial platform. This thoughtful branding effort helped establish a clear identity for the company, emphasizing its focus on data integration and strategic finance.
Learn more about Mosaic Tech
Staying Scrappy to Generate Revenue, with Joe Garafalo of Mosaic
Taking Your Financial Storytelling to the Decision-Makers' Table with Mosaic CEO, Bijan Moallemi
