Meet Edgar: Revolutionizing Social Media Management for Small Businesses
Company profile
Company business details
Motivation to build the product
The founders were motivated by the challenges of managing social media effectively and the need for a solution that could streamline the process for businesses. Their background in online marketing and social media education sparked the idea for a tool that could automate content sharing and improve engagement.Problem that their product solves
Meet Edgar solves the problem of inconsistent social media engagement and the time-consuming nature of social media management. The end users are small businesses, solopreneurs, and freelancers who need to maintain a consistent online presence without dedicating excessive time to social media tasks. Solving this problem is important for them to enhance their marketing efforts and engage effectively with their audience.Their unfair advantage
Meet Edgar's unfair advantage lies in its ability to automate content scheduling and posting, allowing users to categorize their content and share it at optimal times, which helps maintain consistent engagement without the manual effort required by other tools.Strategies
Pre-Launch (Product Development & MVP)
Networking for Client Acquisition
Laura Roder, while starting her freelance design business, actively attended Chamber of Commerce events in Chicago to network and find clients. She paid a small fee to attend these events, which allowed her to meet local business owners and potential clients. This strategy not only helped her secure her first clients but also provided her with valuable connections and insights from experienced business owners, which were crucial for her entrepreneurial journey.
Creating a Business that Runs Independently
From the very beginning of Meet Edgar, Laura aimed to build a business that could operate without her constant involvement. She understood that unlike her previous training business, which relied heavily on her presence, a software company could be structured to function independently. This foresight led her to hire skilled developers and create a product that could sustain itself. Laura's experience of going on maternity leave shortly after the launch reinforced this goal, as she wanted to ensure that the company could thrive even in her absence.
Leveraging Existing Audience
Before launching Meet Edgar, Laura had already established a social media training business for five years. This prior experience provided her with a built-in audience and reputation in the social media space, which she leveraged to promote her new software tool. By tapping into her existing customer base and network, she was able to generate initial interest and traction for Meet Edgar, allowing for a smoother launch and quicker growth.
Launch Stage
Leveraging Existing Audience for Product Launch
When Laura launched Meet Edgar, a social media scheduling software, she capitalized on her existing audience from her social media classes. By having a built-in customer base, she was able to launch the product successfully, achieving a million dollars in recurring revenue within 11 months. This strategy highlights the importance of leveraging existing relationships and audiences when introducing a new product to the market.
Building a Remote Company Culture
Laura Roeder, the founder of Meet Edgar, established a remote company culture from the outset. This decision allowed her to attract talent from various locations, ensuring that the best individuals could contribute to the company regardless of their geographical location. By promoting a remote work environment, she fostered flexibility and work-life balance, which in turn helped in retaining employees and enhancing productivity. This strategy was crucial during the launch stage as it enabled the company to scale quickly without the constraints of a physical office.
Learn more about Meet Edgar
The Anti-Hustle Founder, Laura Roeder - Founder of Meet Edgar
The Heartbeat Interview: Laura Roeder, Founder + CEO of MeetEdgar
Laura Roeder, the founder of MeetEdgar, on creating a SaaS business that works on your own terms.
