Labdoor: Revolutionizing Supplement Safety with Independent Testing by Its Founders
Company profile
Company business details
Motivation to build the product
The founders were motivated by the lack of transparency and trust in the supplement industry. They recognized that consumers often have no way of knowing the quality or safety of the products they are purchasing, which sparked the idea to create a platform that provides independent testing and reliable information.Problem that their product solves
Labdoor solves the problem of lack of independent testing for supplement purity and potency. The end users are health-conscious consumers who want to ensure the supplements they take are safe and effective. Solving this problem is important for them as it directly impacts their health and well-being.Their unfair advantage
Labdoor's unfair advantage lies in its independent testing process conducted in FDA-registered laboratories, which provides consumers with trustworthy information that is not influenced by manufacturers.Strategies
Idea Validation Stage
Non-Profit Medical Device Initiative
Corey McCain founded Airdoll, a non-profit organization aimed at creating low-cost medical devices, such as ventilators and respirators. This initiative was born out of the need for affordable medical equipment in underserved regions. By assembling teams of experts to design and test these devices, Airdoll seeks to address long-standing shortages in medical technology, demonstrating a commitment to social impact alongside business ventures.
Pre-Launch (Product Development & MVP)
Content Marketing through Blogging
In the early stages of Labdoor, Neil Thanedar committed to writing weekly blog posts that addressed various issues within the supplement industry. These posts not only educated consumers but also drove traffic to Labdoor's website. By sharing insights and data about the industry, he positioned Labdoor as a thought leader, which helped attract the first 1,000 users. This content marketing strategy was crucial in establishing Labdoor's presence and credibility before the official launch.
Launch Stage
Podcast Sponsorship
Corey McCain launched the 'In Fitness and Health' podcast, which serves as a platform to discuss various aspects of fitness and health. The podcast is sponsored by We Strive, a health and wellness platform, which offers a promotional code for listeners to receive a discount on their services. This strategy not only promotes the podcast but also drives traffic to We Strive, enhancing brand visibility and engagement with the target audience.
Independent Testing and Certification
Labdoor established itself as an independent alternative to the FDA by creating a marketplace where consumers could research, find, and buy dietary supplements. To ensure the purity and potency of these products, Labdoor bought and tested actual supplement samples, sending them to an FDA-registered laboratory for detailed chemical analysis. The results were then translated into simple grades and rankings for consumers, allowing them to make informed decisions about the products they purchase. This rigorous testing process not only built trust with consumers but also positioned Labdoor as a credible authority in the supplement industry.
Direct Engagement with Customers
During the initial launch phase, Neil Thanedar personally answered every customer service email and engaged with users on platforms like Reddit. This hands-on approach allowed him to gather valuable feedback and insights about customer concerns and preferences. By addressing questions and clarifying Labdoor's testing methods, he built trust and rapport with early users, which was essential for fostering a loyal customer base.
Learn more about Labdoor
#5 Neil Thanedar | Labdoor Founder - 20M+ users | In Fitness & In Health Podcast
