Building Trust Through Engagement: The Jebbit Journey to Zero-Party Data Success
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to address the growing concerns around data privacy and the challenge of understanding consumer behavior. They recognized that brands needed a way to engage consumers in a meaningful way while collecting valuable data ethically.Problem that their product solves
Jebbit solves the problem of understanding consumer intentions, motivations, and preferences. The end users are brands and marketers who need to engage their audiences effectively. Solving this problem is important as it enhances marketing strategies and improves customer engagement, ultimately driving revenue.Their unfair advantage
Jebbit's unfair advantage lies in its focus on zero-party data, allowing brands to collect data directly from consumers through engaging and interactive experiences, fostering trust and transparency.Strategies
Pre-Launch (Product Development & MVP)
Business Plan Competition Participation
Before launching Jebbit, Tom Coburn and his co-founder participated in Boston College’s business plan competition, which was crucial in refining their initial idea. This competition provided them with valuable feedback and exposure, helping them to validate their concept of creating a better consumer experience through personalized data collection. The insights gained during this stage were instrumental in shaping the direction of Jebbit and preparing for its eventual launch.
Business Plan Competition
Tom and his friends participated in the Boston College Venture Competition, where they aimed to pitch a business idea and win a cash prize. They reserved conference rooms every Tuesday and Thursday to brainstorm and develop their business ideas, which helped them stay disciplined and focused. This competition sparked Tom's interest in entrepreneurship and led to the eventual creation of Jebit.
Techstars Acceptance
The founder received a cold email from Tom, the CEO, inviting him to help with the project called Jebit. This led to their acceptance into Techstars, a significant startup accelerator, which provided them with funding and mentorship. This acceptance was pivotal in transitioning the project from a college dorm room idea to a legitimate business.
Launch Stage
Zero-Party Data Collection
Jebbit, under the leadership of Tom Coburn, focused on collecting zero-party data, which is data that consumers willingly share with brands. This approach was implemented through interactive experiences such as quizzes and surveys that not only engaged users but also provided valuable insights into their preferences and intentions. By creating a platform that allowed brands to build personalized digital experiences, Jebbit established a genuine value exchange between brands and consumers, enhancing customer relationships and driving loyalty.
Leveraging Advisory Board
To gain credibility and access to top-tier clients, Tom's co-founder Jonathan created an advisory board of recently retired CMOs. This board helped Jebit gain introductions to their former colleagues still in the industry, allowing them to showcase their technology and passion for helping brands connect with consumers. This strategy was instrumental in landing early clients like the NFL and P&G.
Learn more about Jebbit
Jebbit Co-Founder & CEO Tom Coburn On How To Build Lasting Customer Relationships
From College Dropout to CEO of Multi-Million Dollar Company: Tom Coburn, CEO of Jebbit
Cultivating Confidence as a Founder with Matthew Keemon, Co-founder and CTO at Jebbit
