From Venezuela to a Successful Acquisition: The Inspiring Journey of Enjoy HQ.
Company profile
Company business details
Motivation to build the product
The motivation behind founding Enjoy HQ came from Sofia Quintero's frustration with the challenges she faced in accessing customer insights while working at Geckoboard. The lack of easy access to user data and research limited her ability to make informed decisions in product development. This experience revealed a gap in the market for a solution that would alleviate such pain points, inspiring her to create Enjoy HQ.Problem that their product solves
Enjoy HQ addresses the critical problem of data fragmentation in customer research, making it difficult for teams to access and analyze customer feedback effectively. The end users are product managers, marketers, and customer experience teams who rely on qualitative data to make informed decisions. Solving this problem is essential for these users because it enables them to improve products and services based on real user insights, ultimately leading to better customer satisfaction and retention.Their unfair advantage
Enjoy HQ's unfair advantage lies in its deep understanding of customer research pain points, combined with Sofia Quintero's prior experience in growth and marketing within the tech industry. This unique positioning allows the company to create a product that resonates well with users who have similar backgrounds and challenges.Strategies
Pre-Launch (Product Development & MVP)
Customer Development Interviews
Sofia Quintero and her co-founder conducted extensive customer development interviews even before launching their product, Enjoy HQ. They aimed to deeply understand the pain points their potential users were facing. They recorded these interviews to capture customer sentiments such as, 'I've been dreaming of this for so long,' and how their previous experiences with similar products had failed them. By understanding the urgency and severity of the problems prospective customers encountered with data management, they were able to pivot their initial ideas into solutions that truly addressed customer needs.
Beta Program for Early Feedback
Before the official launch of Enjoy HQ, Sofia initiated a beta program that resulted in thousands of registrations from interested users. This early signup process served as a valuable method to engage with potential customers while the product was still in its nascent stage. Feedback from this group was critical; users expressed their frustrations with existing solutions, saying things like, 'Wow, it's great to finally see someone building something like this.' This feedback guided the team to refine their product, ensuring that it truly met market needs.
User Research Integration Mappings
In the initial stages of developing Enjoy HQ, Sofia Quintero and her team identified key tools used for customer support and UX research, such as Intercom and Salesforce. They created a list of the most common tools utilized for customer interactions and research within organizations. By building integrations for these tools, they enabled users to search through and centralize customer feedback and user research data within Enjoy HQ, thereby allowing teams to gain insights easily from various channels. This targeted approach helped them lay a strong foundation for their MVP, focusing on the specific needs of their future users.
Building Customer Feedback Loops
Before launching Enjoy HQ, Sofia prioritized the establishment of strong feedback loops between her team and prospective customers. She actively sought out insights through interviews and surveys with potential users, focusing on continuous improvement and adjustment of the product. This groundwork laid a solid foundation for the development of an MVP that was directly responsive to user needs and preferences, thereby increasing the likelihood of product-market fit.
Launch Stage
Leveraging Personal Network for Initial Signups
Sofia utilized her established network from previous roles, particularly at GeckoBoard, to drive initial signups for Enjoy HQ. She reached out to product managers, growth marketers, and other industry professionals through personalized emails, asking them to test the beta version of her product. This grassroots approach allowed her to build credibility and interest quickly, as these contacts often introduced her to others in their networks, creating a ripple effect of engagement and sign-ups.
Learn more about Enjoy HQ
EnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous Research
Building EnjoyHQ with Sofia Quintero
