Crisp: Revolutionizing Customer Communication with Innovative Solutions
Company profile
Company business details
Motivation to build the product
The founders, two engineering students, were motivated to create Crisp to solve the problem of fragmented customer communication. They recognized the need for a unified solution that could enhance customer relationships and improve support efficiency for businesses.Problem that their product solves
Crisp solves the problem of outdated and complex customer communication tools by providing a simple chat solution that integrates with various customer relationship channels. The end users are startups and small companies that need to manage customer interactions in one place, making it important for them to enhance customer support and engagement.Their unfair advantage
Crisp's unfair advantage lies in its ability to integrate multiple communication channels into a single platform, along with its continuous improvement through AI enhancements, which keeps it competitive in the customer support space.Strategies
Pre-Launch (Product Development & MVP)
Cold Emailing for User Acquisition
Before launching Crisp, the founders utilized cold emailing to acquire their first users. They reached out to potential customers during the night, and by the next morning, they had successfully onboarded 21 users. This initial user base was crucial as it allowed them to gather feedback and iterate on their product, ultimately leading to improvements and more users.
Initial Product Launch via Word of Mouth
Baptiste Jamin and his co-founder Valerian launched Crisp by initially allowing a friend to access the password-locked platform. This friend shared it with others, leading to around 20 users trying the product. The organic growth from this word-of-mouth spread was significant, as one of these early users later posted Crisp on ProductHunt, which catalyzed their growth. This strategy was crucial in building initial traction before any formal marketing efforts were made.
Early User Feedback and Iteration
In the early days of Crisp, the founders launched a very rough version of their product to gather feedback from early adopters. They believed in the startup mantra that if you are not embarrassed by your first product, you launched too late. This approach allowed them to quickly iterate on the product based on real user experiences, which provided motivation and direction for further development. The founders emphasized the importance of building a product that meets the needs of actual users, which helped them refine their offering.
Launch Stage
Chat Widget Integration
Crisp released a new chat widget that allows customers to access an FAQ directly from the chat interface. This feature enables users to find answers to specific questions without needing to leave the chat, thereby improving customer experience and engagement. The integration of this chat widget was aimed at enhancing the way companies interact with their customers, making it easier for them to get the information they need quickly.
Product Hunt Launch
Crisp's first product launch on Product Hunt was somewhat unplanned, but it resulted in significant traction. They received around 300 upvotes, which led to 1,000 new users signing up in just one day. The founders acknowledged that a more prepared launch could have yielded even better results, but the exposure from Product Hunt was instrumental in their early growth.
Learn more about Crisp
Baptiste Jamin @Crisp IM. There's no script in SaaS customer communication
Baptiste Jamin from CRISP.CHAT | FindThatLead Interviews - 2018
Founder Interviews: Baptiste Jamin of Crisp
