Boost Lingo: Breaking Language Barriers with Innovative Interpreting Solutions
Company profile
Company business details
Motivation to build the product
The founders were motivated by the need to break down language barriers and improve communication in critical sectors like healthcare. They recognized that many individuals face challenges in accessing services due to language differences, which sparked the idea to create a technology-driven solution for interpreting services.Problem that their product solves
Boost Lingo solves the problem of language barriers in communication, particularly for individuals with limited English proficiency. The end users include healthcare providers, law firms, and government agencies that require effective communication with non-English speaking clients or patients. Solving this problem is crucial for ensuring equitable access to services and improving outcomes in critical situations.Their unfair advantage
Boost Lingo's unfair advantage lies in its advanced technology that integrates AI to enhance interpreting services, making them more efficient and accessible compared to traditional methods.Strategies
Pre-Launch (Product Development & MVP)
Customer-Centric Product Development
In the early stages of Boost Lingo, Brian and his team focused on building a product that directly addressed the needs of their customers. They engaged with early beta customers to gather feedback and iteratively developed features based on that input. This approach allowed them to pivot multiple times, ensuring that the product was aligned with market demands. They aimed to achieve a minimum viable product (MVP) that would provide significant value to users, which ultimately led to customer retention and growth.
Launch Stage
LinkedIn Live Event
Boost Lingo hosted a LinkedIn Live event to celebrate the first anniversary of their merger with Interpreter Intelligence. During this event, Brian Forster, the CEO, and Connor Power, the VP of Engineering, discussed their journey, milestones, and future plans. This live interaction not only engaged their existing customer base but also attracted potential prospects by showcasing the company's growth and achievements, such as being listed in the Inc 5000 for two consecutive years. The event served as a platform to highlight their commitment to customer-centric values and the integration of their products.
Acquisition Strategy
In 2022, Boost Lingo made strategic acquisitions of companies like Voice Boxer and Interpreter Intelligence to expand their product offerings and market reach. This acquisition strategy allowed them to integrate new technologies and services into their existing platform, enhancing their capabilities in language interpreting. The integration process involved maintaining some of the original features while standardizing the user experience under the Boost Lingo brand. This approach not only increased their product portfolio but also contributed to significant business growth, as evidenced by their ranking in the Inc. 5000 list.
Targeted Market Entry
When Boost Lingo launched, they strategically targeted the healthcare sector as one of their primary customer bases. They recognized the need for real-time language interpretation services in hospitals and clinics, where communication barriers could have serious implications for patient care. By focusing on this vertical, they were able to establish a foothold in a critical market, demonstrating the value of their technology in real-world scenarios.
Growth Stage
Customer-Centric Product Development
Post-acquisition, Boost Lingo focused on enhancing the product offerings of Interpreter Intelligence by integrating with the B PIN, a professional interpreter network. This integration allowed them to expand their on-demand capabilities significantly. They also released native mobile apps for both iOS and Android, improving usability and accessibility for their customers. This strategy was aimed at meeting customer needs more effectively and driving growth through enhanced product features.
Learn more about Boost Lingo
Interpreter Intelligence Celebrating One Year at Boostlingo!
# 238 Why Interpreting Remains a Growth Market with Boostlingo CEO Bryan Forrester
