Boldr: Transforming Outsourcing with Purpose - The Journey of a Mission to Make a Difference.
Company profile
Company business details
Motivation to build the product
The founders were motivated by the desire to create a more ethical outsourcing industry that prioritizes the well-being of employees and the communities they serve. They recognized the challenges and exploitation present in traditional outsourcing practices and aimed to create a solution that benefits all stakeholders involved.Problem that their product solves
Boldr solves the problem of unethical outsourcing practices that often lead to exploitation and low employee morale. The end users are businesses looking for outsourcing solutions and employees in developing countries seeking fair employment opportunities. Solving this problem is important as it promotes sustainable employment and community development.Their unfair advantage
Boldr is the first B-Corp registered BPO company in the world, focusing on impact sourcing to create meaningful job opportunities and reduce attrition, which sets it apart from traditional outsourcing companies.Strategies
Pre-Launch (Product Development & MVP)
Market Research and Feedback Loops
In the early stages of developing Boldr, the founder and his mentor engaged in extensive market research to identify gaps in the outsourcing industry. They conducted trial and error to refine their business model, focusing on streamlining internal processes for clients. This iterative approach involved soliciting feedback from potential clients and team members, which helped them understand the needs of the market and adjust their offerings accordingly. This groundwork laid the foundation for a successful launch and subsequent growth.
Complete Outsourcing Toolkit
Outsource Accelerator created a Complete Outsourcing Toolkit that includes essential resources for businesses looking to outsource effectively. This toolkit was designed to assist companies in navigating the complexities of outsourcing, providing them with the necessary tools and information to make informed decisions. The toolkit was promoted as a free download, encouraging businesses to engage with the brand and explore outsourcing options.
Leveraging Personal Connections for Initial Clients
After the loss of his best friend and business partner, David reached out to mutual friends who were also entrepreneurs, asking them to be his first clients. They agreed to support him by providing cash advances for the first three months of service, which helped him establish a foundation for his new business. This strategy of leveraging personal relationships not only provided initial financial support but also mentorship as they guided him through the early stages of entrepreneurship.
Launch Stage
Purpose-Driven Outsourcing
Boldr shifted its business model to focus on purpose-driven outsourcing, emphasizing the importance of community impact and employee engagement. After recognizing that their initial approach lacked a unified culture and purpose, the founder, inspired by personal experiences and the loss of a mentor, redefined the company's mission to help people grow and connect. This involved engaging with the local community in Manila, asking questions about how outsourcing could do better for its clients and community, and establishing core values of being Curious, Authentic, and Dynamic. This strategic pivot not only aligned the team but also significantly improved employee retention and engagement scores.
Mission-Driven Business Model
David founded Boulder with a mission-driven approach, aiming to create a BPO that serves the community and its team members rather than exploiting them. After a personal tragedy, he re-evaluated his values and decided to build a company that prioritizes the well-being of its employees and the communities it operates in. Boulder became a public benefit corporation and a certified B Corp, focusing on helping team members thrive and investing in local communities.
Learn more about Boldr
Building a Global, Purpose-Driven Outsourcing Organization
Building a Mission-Driven BPO: The Story of Boldr Impact
Impact Sourcing and the Future of Work – with David Sudolsky of Boldr
