atob byes: Transforming Food Distribution: How atob-byes is Revolutionizing Data Management for Distributors.
Company profile
Company business details
Problem that their product solves
The product solves the problem of poor product data management and underutilized transactional sales data among food distributors. The end users are food distributors who need to improve their data management to enhance sales and customer experiences.Strategies
Pre-Launch (Product Development & MVP)
Building on Personal Time
Mike Kovaric, while still employed at Shamrock Foods, utilized his personal time to develop the initial concept for AtraBytes. He collaborated with a developer to create a technical scope document and wireframe the system, effectively laying the groundwork for his future software company. This approach allowed him to validate his idea without risking his financial stability, as he was still earning a salary while working on his startup after hours.
Customer Development via Google Hangout
In the pre-launch stage, Rob and his team utilized Google Hangout to engage directly with their first paying customer, Derek. This three-hour session was instrumental in gathering real-time feedback on the onboarding process of their product, Drip. During the call, Derek provided insights into his experience, highlighting areas of confusion and specific feature requests, such as the need for a sync between Drip and MailChimp. This direct interaction not only helped identify critical features that needed to be developed but also fostered a sense of collaboration and responsiveness to customer needs.
Using Square Reader for Validation
Mike decided to validate his product idea for AuditShark by signing up for a Square account and obtaining a Square Reader. This allowed him to take payments on the spot while discussing the product with potential customers. By directly asking for credit card information during these conversations, he could gauge interest and commitment from prospects, effectively validating his idea in real-time. This hands-on approach to customer validation was a practical way to test the market before fully launching the product.
Launch Stage
Pilot Program with First Customer
After leaving Shamrock Foods, Mike successfully pitched a pilot program to his former employer, which became AtraBytes' first customer. This pilot not only validated the product but also generated initial revenue, proving the software's value in helping food distributors monetize their transactional data. The success of this pilot was crucial in building credibility and attracting additional clients.
Building a Network for Feedback and Promotion
During the launch stage, Rob highlighted the significance of having a robust network. He discussed how knowing the right people could facilitate feedback and promote the product effectively. By leveraging his existing relationships, he could gather insights and support that would enhance the product's visibility and credibility in the market. This strategy underscored the value of networking as a means to gain traction and improve product offerings.
Learn more about atob byes
Grew His Vertical SaaS Business for 5 Years and Sold It for a Big Prize – Mike Kovarik - #108
