Aspireship: Empowering Non-Degree Holders to Thrive in Tech Sales
Company profile
Company business details
Motivation to build the product
The founders were motivated by the realization that many talented individuals are overlooked in the job market due to the lack of a college degree. They aimed to create a platform that would empower these individuals by providing them with the skills and resources needed to succeed in the tech industry.Problem that their product solves
Aspireship solves the problem of unemployment and underemployment for individuals without college degrees, particularly in the tech sector. The end users are job seekers who may feel disadvantaged due to their educational background. Solving this problem is important as it opens up opportunities for a diverse range of talent to enter the workforce and contribute to the economy.Their unfair advantage
Aspireship's unfair advantage lies in its specialized focus on the tech sector and its tailored training programs that directly address the skills needed for success in SaaS sales, making it easier for individuals without degrees to transition into these roles.Strategies
Pre-Launch (Product Development & MVP)
Market Research through Data Sharing
Aspireship leveraged data from reputable sources like CNBC and McKinsey to support their messaging about the value of skills over degrees. They referenced statistics indicating that 30 million U.S. workers possess the skills to earn significantly more without a college degree. By incorporating this data into their marketing materials, Aspireship positioned itself as a thought leader in the space of alternative education and career pathways.
Engagement on LinkedIn
The founder actively engaged on LinkedIn by commenting on posts and providing valuable advice, which allowed others to see his profile and connect with him. This strategy helped build his professional network and led to conversations that increased his visibility and credibility in the job market. He consistently shared insights and advice, which established him as a knowledgeable figure in his field.
Podcast Interviews
Jonaed Iqbal, the founder of NoDegree.com, launched The NoDegree Podcast where he interviews professionals without degrees. This initiative not only showcases the success stories of individuals from various backgrounds, including those who have worked at major companies like Amazon and Google, but also builds a community around the brand. By sharing these stories, he creates relatable content that resonates with his target audience, helping to establish NoDegree.com as a go-to resource for job seekers without traditional educational backgrounds.
Launch Stage
Podcast Collaboration
Aspireship collaborated with Jonaed Iqbal, the founder of NoDegree.com, to feature him on their platform. This collaboration included an interview where Jonaed shared insights about job opportunities for individuals without college degrees. The podcast aimed to educate listeners on alternative career paths and the importance of skills over formal education. This strategy not only provided valuable content for Aspireship's audience but also aligned with their mission to support non-traditional job seekers.
Utilizing Reddit for Networking
The founder used Reddit to connect with others by commenting on threads related to job advice and entrepreneurship. Although he initially found that this did not lead to increased website traffic, he leveraged the connections made through Reddit to build relationships that would later benefit his business. This strategy was pivotal in establishing a community around his brand.
Learn more about Aspireship
No Degree Required: How To Work In SaaS Sales & Pursue Employment Without A College Degree
Jonaed Iqbal of NoDegree | K_AL Experience #69
#335) He did it with NoDegree | Career Warrior Podcast
